A Marketing Manager Has Discovered That Relevant, Internal Secondary Data

question 18

Multiple Choice

A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is:

• A) Look for external sources for the relevant data.
• B) See if good data can be obtained from published sources.
• C) Begin a primary data collection effort.
• D) All of the above are correct next steps
• E) A and B are both correct.

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Definitions:

Interference

Interference in psychology refers to the phenomenon where memories or information can be distorted or lost because of the competition with other information.

Shallow Level Of Processing

A cognitive processing method that involves minimal attention to meaning, focusing instead on physical features like the appearance of words.

Memory Failure

The inability to recall information or experiences, ranging from temporary forgetfulness to more serious conditions like amnesia.

Interference

The phenomenon where two or more processes or signals overlap and affect each other's performance, often used in reference to communication signals.