Which of the Following Is TRUE

question 38

Multiple Choice

Which of the following is TRUE?

• A) There are more standardized marketing information services available to the consumer goods manufacturer than to the industrial goods manufacturer.
• B) The Dun & Bradstreet global commercial database is popular among industrial goods and service suppliers.
• C) Census Bureau material has proven to be very useful in targeting groups of customers.
• D) Geodemographers are companies that typically combine census data with other sources of data to produce customized reports for clients.
• E) All of the above statements are all true.

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Definitions:

Service Provider

An entity or person that provides services to other parties for compensation.

Product-Dominated Offerings

Products or services that are defined and valued primarily by their features or attributes rather than customer needs or outcomes.

Neckties

A strip of cloth worn around the neck and tied in the front, often as part of formal or professional attire.

Dog Food

Pet food specifically formulated and intended for consumption by dogs and other related canines.