Demographically Balanced Diary Panels Enable the Service Provider to

question 8

Multiple Choice

Demographically balanced diary panels enable the service provider to

• A) Save on the cost of assembling the panel.
• B) Use the same panel members for all U.S. markets.
• C) Assume that all panel members have the same lifestyle.
• D) Generalize panel purchasing data to the population as a whole.
• E) Disregard the effects of different ethnic backgrounds on purchase data.

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