GfK Group's Starch Ad Readership Program Could Help an Advertiser

question 25

Multiple Choice

GfK Group's Starch Ad Readership program could help an advertiser understand if a reader:

• A) Remembered seeing an ad.
• B) Saw the advertiser's name in an ad.
• C) Read any or all of the ad.
• D) Responded to a number of items about the ad, such as taking an action.
• E) All of the above

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Definitions:

Symport

A type of transporter protein that moves two or more substances in the same direction across a cell membrane.

Antiport

A mechanism of membrane transport where two substances are moved in opposite directions across a cell membrane, usually by a protein transporter.

Uniport

A type of transporter in cell membranes that moves a single type of molecule in one direction across the membrane.

Embarrassment

A feeling of self-consciousness, shame, or awkwardness that occurs when private aspects of the self are exposed or when failing to meet social expectations.