A Big Data Application of Using Location-Based Mobile Data from Call

question 54

Multiple Choice

A Big Data application of using location-based mobile data from call records is:

• A) Voice of the Customer insights
• B) A 360-degree view of purchasing patterns
• C) Location-based marketing in real time.
• D) Optimized website design.
• E) All of the above are enabled by location-based mobile data.

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Definitions:

Self-Esteem

An individual’s subjective assessment of their own worth or value.

Communal Relationships

Interpersonal relationships where parties give and receive benefits in response to the other's needs, rather than for personal gain.

Social Species

Species that rely on social connections and groups for survival, exhibiting complex behaviors related to living in communities.

Baumeister and Leary

Refer to psychologists Roy Baumeister and Mark Leary, known for their work on the need to belong theory, which posits that humans have a fundamental drive to form and maintain interpersonal relationships.