The Analysis That Focuses on Future-Oriented, Potential Behaviors as Opposed

question 46

Multiple Choice

The analysis that focuses on future-oriented, potential behaviors as opposed to classifying past behaviors is known as:

• A) Future analysis
• B) Predictive analysis
• C) Descriptive analysis
• D) Presumptive analysis
• E) Speculative analysis

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Definitions:

CBS Broadcast TV Network

A major American television network, providing a wide range of entertainment, news, and sports programming.

Marketing Metric

A measure of the quantitative value or trend of a marketing action or result.

Cost Per Ad

Cost per ad refers to the total expense incurred by an advertiser for a single advertisement. This may entail production, placement, and delivery costs of the ad across various media platforms.

People Meter

An electronic device used to track viewership habits of television programs, aiding in the measurement of audience size and preferences.