A Wealth of Barcode Transaction Data Is Collected by Merchants

question 10

Multiple Choice

A wealth of barcode transaction data is collected by merchants when customers make purchases. Which one of the following scenarios does NOT represent one of the typical Big Data integration challenges in using these transactional data?

• A) Getting merchandising ideas by doing a market basket analysis
• B) Linking the transaction data to a decision support system for ease of in-store price changes
• C) Creating personalized promotions using the store's loyalty program
• D) Combining barcode transaction data with customer Facebook status updates about service quality.
• E) All of the above represent typical Big Data integration challenges

---

Definitions:

Variable Manufacturing Overhead

Costs that fluctuate with the level of production, such as utilities or indirect materials, but are still related to the manufacturing process.

Machine-Hour

A unit of measure representing an hour of operation of a machine, used in calculating manufacturing costs and overhead rates.

Fixed Manufacturing Overhead

Costs associated with the production process that do not vary with the volume of production, such as factory rent.

Variable Overhead Efficiency Variance

The difference between the actual variable overheads incurred and the standard cost of those overheads for the actual production level.