Starbucks Creating Over 800 "Geofences" in the UK to Send

question 35

Short Answer

Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using of mobile data.

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Definitions:

Emotions

Intricate mental conditions consisting of three key elements: the personal feeling of the individual, the body’s reaction, and the manner in which this is behaviorally or expressively shown.

Readiness

The state of being fully prepared or in a suitable condition to undertake a specific task or to deal with certain situations.

Directed

Refers to guidance or leadership that steers actions or decisions towards specific goals or outcomes.

Behavioral Intentions

Indications of an individual's readiness to perform a particular behavior, based on attitudes, beliefs, and perceived controls over that behavior.