A Major Restaurant Chain Wishes to Understand Consumer Sentiment About

question 29

Multiple Choice

A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from websites like Urban Spoon. This illustrates which dimension of Big Data?

• A) Volume
• B) Vastness
• C) Velocity
• D) Variety
• E) Value

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Definitions:

Uncollectible Receivables

Debts owed to a company that are considered uncollectible and are written off as a loss.

Bad Debt Expense

An expense account representing the estimated uncollectible accounts receivable.

Direct Write-off Method

An accounting method where bad debts are expensed only when specific accounts are deemed uncollectible and written off.

Uncollectible Accounts Expense

Uncollectible accounts expense is the cost associated with receivables that a company does not expect to collect, impacting the net income and accurate representation of receivables.