The Challenge of Having a Marketing Information System (MIS) Be

question 23

Multiple Choice

The challenge of having a Marketing Information System (MIS) be effective is:

• A) To train managers on its use.
• B) To justify the cost of the system.
• C) To protect the data in the system from hackers.
• D) To get accurate reports from the system.
• E) To identify in advance the data that managers will need to ensure it gets in to the system.

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Definitions:

Procedural Knowledge

Describes the often unconscious, nondeclarative knowledge of how to do things that underlies many physical skills.

Knot Tying

The act of securely fastening or binding objects together using rope, string, or another flexible material through various techniques and loops.

Autobiographical Knowledge

Refers to a person's memory of personal experiences and events, including the times, places, emotions, and other contextual who, what, when, where, and why details of one's life.

Preoperational Thought

A stage in Piaget's theory of cognitive development, where children aged 2-7 years exhibit symbolic thinking but lack the ability for logical operations.