A Key Distinction of a Marketing Information System (MIS) Is

question 33

Multiple Choice

A key distinction of a Marketing Information System (MIS) is that:

• A) The information is accurate.
• B) It can only be used by marketing managers.
• C) Information is collected on a regular basis.
• D) It does not involve focused reports
• E) The information is used in making marketing decisions

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Definitions:

Boundary-management Behavior

The actions taken by individuals or groups to manage and maintain the distinction between different roles, tasks, or work and personal life.

Organization-focused Behavior

Actions and attitudes of individuals within an organization that are primarily directed toward supporting organizational goals and success.

Relating

The process of making connections or establishing relationships between people, enabling effective communication and understanding.

Social Capital

The networks of relationships among people who live and work in a particular society, enabling that society to function effectively.