Using Different Ads in Different Geographic Areas and Investigating Which

question 8

Multiple Choice

Using different ads in different geographic areas and investigating which ad generated the highest sales is an example of______________research design.

• A) Causal
• B) Exploratory
• C) Longitudinal
• D) Descriptive
• E) Panel

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Definitions:

Place

As one of the “four Ps,” includes the activities the firm undertakes to make its product available to potential customers. Also known as distribution.

Distribution Function

Part of the marketing mix that involves the process of making a product or service available for consumption or use by a consumer or business user.

Causal Research

A type of marketing research used to understand the cause-and-effect relationships among variables.

Buying Behavior

The purchasing decisions and actions of consumers or businesses, including how they select, buy, use, and dispose of goods or services.