Which of the Following Is One of the Quickest and Least

question 43

Multiple Choice

Which of the following is one of the quickest and least costly ways to conduct exploratory research?

• A) Focus group.
• B) Data mining.
• C) Benchmarking
• D) Literature search
• E) Case analysis

---

Definitions:

Persuasiveness

The ability to convince others to change their attitudes, beliefs, or actions through argumentation or appeal.

Humour In Advertising

The use of humor in marketing communications to capture attention, enhance recall, and positively influence purchase intentions.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, suggesting a resemblance or analogy.

Explicit Comparison

A direct and clear comparison between two or more items, focusing on specific attributes or qualities.