A Company Selling a Food Product Had Received a Number

question 11

Multiple Choice

A company selling a food product had received a number of complaints about its packaging. After researching the complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this type of change is best understood as:

• A) Product change
• B) Packaging change
• C) Unplanned change
• D) Planned change
• E) Materials change

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Definitions:

Myers-Briggs Type Indicator

A personality assessment that categorizes individuals into 16 distinct personality types based on preferences in perception and judgment.

Corporations

Large companies or groups of companies authorized to act as a single entity and recognized as such in law.

Lexical Hypothesis

suggests that all important personality traits are embedded in our language over time, implying that by studying language, one can derive significant personality dimensions.

Personality Traits

Enduring characteristics or patterns of behavior and inner experience that are consistent over time and across situations.