The Main Purpose of Discovery-Oriented Marketing Research Is To

question 38

Multiple Choice

The main purpose of discovery-oriented marketing research is to:

• A) Decide what to do about a planned change.
• B) Find out what is happening and why.
• C) Describe changes in the internal environment.
• D) Describe changes in the external environment.
• E) Capture and evaluate the new idea.

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Definitions:

Parliamentary Procedures

A set of rules and guidelines designed to conduct meetings, debates, and decision-making in a structured manner, typically associated with legislative bodies.

Incidental Motions

Motions in parliamentary procedure that address questions of procedure arising out of another motion or item of business.

Group Composition

The makeup or structure of a group, determined by the characteristics, skills, or roles of its members.