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Step six in the process of defining the problem is the preparation of a written research request agreement. Which of the following is NOT one of the components of this agreement?
Geographic Basis
The method or approach that uses geographical location as a key factor in business decisions, marketing strategies, or data analysis.
Psychographic Basis
The classification of potential customers based on psychological characteristics, such as attitudes, values, lifestyles, and personality.
Product Attributes
Refer to the characteristics and features that define a specific product, including its appearance, quality, and functionality.
Competitive Comparisons
Analysis that involves comparing one company's products, services, or performance against those of its competitors.
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