A Company Selling a Food Product Had Received a Number

question 11

Multiple Choice

A company selling a food product had received a number of complaints about its packaging. After researching the complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this type of change is best understood as:

• A) Product change
• B) Packaging change
• C) Unplanned change
• D) Planned change
• E) Materials change

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Definitions:

Hormones

Chemical messengers produced by the endocrine glands that regulate bodily functions and processes.

Trophoblast

A layer of cells surrounding the blastocyst in early pregnancy, that provides nutrients to the embryo and develops into a large part of the placenta.

Jazz Music

A genre of music originating in the African American communities of New Orleans in the late 19th and early 20th centuries, characterized by swing and blue notes, call and response vocals, polyrhythms, and improvisation.

Fetus

A prenatal human between the embryonic state and birth, typically from 9 weeks after fertilization until birth.