Planned Change Is Oriented More Toward The______________and Is______________

question 29

Multiple Choice

Planned change is oriented more toward the______________and is______________.

• A) Present; reactive
• B) Future; proactive
• C) Past, proactive
• D) Future, reactive
• E) Past, reactive

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Definitions:

Corporate Communications

The management of internal and external communication processes to foster a positive reputation and image for an organization.

AADP Campaign

A specific advocacy or marketing campaign led by the Asian American Donor Program, aimed at increasing awareness and participation in bone marrow donation within the Asian American community.

Primary Audience

The main group of individuals targeted by a communication strategy, campaign, or message, whose needs and responses are the primary focus.

Secondary Audience

An audience segment that does not form the primary target but is still considered important for communications or marketing strategies.