The Main Purpose of Discovery-Oriented Marketing Research Is To

question 38

Multiple Choice

The main purpose of discovery-oriented marketing research is to:

• A) Decide what to do about a planned change.
• B) Find out what is happening and why.
• C) Describe changes in the internal environment.
• D) Describe changes in the external environment.
• E) Capture and evaluate the new idea.

---

Definitions:

Self-Efficacy

An individual's belief in their own ability to complete tasks and achieve goals.

Individual's Estimate

The personal judgment or assessment made by an individual, often based on their own knowledge and experiences.

Specific Task

A particular piece of work or duty that is assigned or expected to be carried out.

Ability

The possession of the skills, talents, or competencies to perform a specific task or set of tasks.