A Product Manager Is Eager to Develop a New Product

question 49

Multiple Choice

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it. This type of research effort is known as:

• A) Sugging
• B) Advocacy research
• C) Product research
• D) Consumer research
• E) Focus group research