Attempting to Sell Products or Services After Telling Respondents You

question 34

Multiple Choice

Attempting to sell products or services after telling respondents you are conducting marketing research is a practice known as:

• A) Sugging
• B) Probing
• C) Funneling
• D) Posing
• E) Spoofing

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Definitions:

Product Differentiation

The process used by businesses to distinguish their products from similar offerings by competitors to attract a specific target market.

Coke

A carbonated soft drink that is produced by The Coca-Cola Company, or a fuel made by heating coal or oil in the absence of air.

Price Fixing

An illegal agreement between participants in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain market conditions so that the price is maintained.

Cooperative Behavior

Actions taken by individuals or organizations that are designed to benefit others or achieve a common goal through collaboration.