The Use of Existing (Secondary) Data or the Gathering of New

question 38

Multiple Choice

The use of existing (secondary) data or the gathering of new (primary) data characterizes which phase of the Marketing Research Process?

• A) Data Collection
• B) Research Configuration
• C) Information Reporting
• D) Problem Definition
• E) Data Analysis

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Definitions:

Near Future

A period of time that is immediately ahead, often implying that expected events or changes are imminent.

Intermediate Future

Intermediate future refers to a medium-term time horizon that individuals or organizations plan for, typically ranging from the next few months to several years ahead, balancing between short-term actions and long-term strategies.

Distant Future

A time well beyond the present, often associated with long-term projections or speculations.

Source of Satisfaction

The origin or cause of contentment and fulfillment for an individual or group.