The Use of Existing (Secondary) Data or the Gathering of New

question 38

Multiple Choice

The use of existing (secondary) data or the gathering of new (primary) data characterizes which phase of the Marketing Research Process?

• A) Data Collection
• B) Research Configuration
• C) Information Reporting
• D) Problem Definition
• E) Data Analysis

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Definitions:

Time-variant Data

Information that changes over time, requiring time-specific handling or analysis.

Critical Business Decisions

Important decisions made by business leaders that significantly affect a company's direction, operations, or financial health.

Analyze Data

The process of examining, cleaning, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.

Record

A piece of stored information, often kept in a database, that represents an item or event with multiple attributes.