A Product Manager Is Eager to Develop a New Product

question 49

Multiple Choice

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it. This type of research effort is known as:

• A) Sugging
• B) Advocacy research
• C) Product research
• D) Consumer research
• E) Focus group research

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Definitions:

Coefficient Of Variation

A consistent way to quantify the variability of a probability or frequency distribution, represented as a proportion of the mean.

Range

The gap between the maximum and minimum numbers within a dataset.

College Student

An individual who is enrolled in and attending courses at a college or university.

Interquartile Range

A measure of variability, calculated as the difference between the upper and lower quartiles, indicating the spread of the middle 50% of the dataset.