The Taco Hacienda Chain of Fast Food Restaurants Has Clearly

question 30

Multiple Choice

The Taco Hacienda chain of fast food restaurants has clearly defined the decision problem it will address in a marketing research project. As it prepares for the data collection phase of the project, a good first place to look for data might be:

• A) From a primary data collection initiative, such as a customer survey.
• B) From an external source, such as the Fast Food Franchise Association.
• C) From the corporate Decision Support System.
• D) All of these are appropriate places to begin the data collection effort.
• E) None of these are appropriate places to begin the data collection effort.

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Definitions:

Sales Details

Information regarding the transactions, volumes, and characteristics of sales within a business or market.

Value of K

A specific value or constant used in calculations, varying in meaning across different mathematical or scientific contexts.

Cyclical Effect

A pattern of fluctuations observed in economic or business activities corresponding to the phases of the business cycle, such as expansion, peak, contraction, and trough.

Seasonal Effect

A periodic effect that recurs or fluctuates in a predictable pattern over a year due to the change in seasons.