A Store Manager for Kroger Noticed That Several of His

question 6

Multiple Choice

A store manager for Kroger noticed that several of his regular customers have stopped coming to his store. He also noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile from Kroger a few months ago. The fundamental source of this marketing problem might best be described as

• A) a planned change in the marketing environment.
• B) serendipity.
• C) an unplanned change in the marketing environment.
• D) a planned change that occurred at the Kroger store.
• E) None of the above.

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Definitions:

Oral Communication

Communicating thoughts or information by speaking.

Situations

Refers to a set of conditions or circumstances at a given time.

Intrinsic Motivators

Internal factors or desires that drive an individual to perform or engage in an activity for its own sake, without external rewards.

Extrinsic Motivators

Incentives that motivate individuals to perform tasks based on external rewards or avoidances of negative outcomes.