Which of the Following Is NOT a Potential Application for Marketing

question 12

Multiple Choice

Which of the following is NOT a potential application for marketing research principles and techniques?

• A) The marketing of political candidates.
• B) Conducting public opinion polls.
• C) The marketing of services for the United Way.
• D) Determining the type of raw materials used.
• E) The needs and wants of your business customers.

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Definitions:

Employee Empowerment

Granting employees power to initiate change, thereby encouraging them to take charge of what they do.

Team Building

The process of enhancing social relations, defining roles within teams, and solving task and interpersonal problems among team members.

Job Involvement

The degree to which an employee identifies with their job, actively participates in it, and considers their performance important to self-worth.

Job Enrichment

Enhancing a job by adding more meaningful tasks and duties to make the work more rewarding or satisfying.