Which of the Following Contributed Most to the Growth of Marketing

question 25

Multiple Choice

Which of the following contributed most to the growth of marketing research?

• A) Firms were producing too many unpopular products that no one wanted to buy.
• B) Firms were experiencing stiff competition from foreign manufacturers.
• C) Firms had to gauge market needs because they could no longer sell all they could produce.
• D) Advertising agencies learned they could earn more client fees by doing marketing research.
• E) Increased government regulation made marketing research a necessity.

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Definitions:

Ratio

A quantitative relationship between two numbers, showing how many times the first number contains the second or vice versa.

Direct Method

An accounting method used in cash flow statements that lists major cash inflows and outflows directly, without adjustments.

Cash Inflow

refers to the movement of money into a business, often from operations, financing, or investing activities, contributing to the company's cash balance.

Cash Outflow

The movement of money out of a business, project, or investment, usually in the form of expenses, purchases, or cash distributions.