Marketing Research Became a Significant Business Activity After World War

question 15

Short Answer

Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a(n)______________orientation.

Recognize the potential growth of the social venture capitalist (SVC) market.

Grasp the fundamental attributes and significance of stakeholders in social entrepreneurship.

Distinguish between different models of social entrepreneurship, including hybrid models.

Understand the concept and purpose of microfinance in providing financial services to underserved populations.

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Definitions:

Nativist Theory

The hypothesis that some talents or capabilities are innate or embedded in the brain from birth.

Empiricist Theory

A philosophical perspective emphasizing that knowledge comes primarily from sensory experience and observation rather than inherent ideas.

Observer-Expectancy Effect

refers to a cognitive bias wherein a researcher's expectations influence the participants of an experiment, potentially affecting the outcome.

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability of an individual of a specific chronological age.