Which of the Following Statements If FALSE Concerning the Conversion

question 5

Multiple Choice

Which of the following statements if FALSE concerning the conversion of continuous measures to categorical measures?

• A) When converting, there is no loss of information about a variable.
• B) Because higher levels of measurement have all the properties of measures lower in the hierarchy, conversion is perfectly acceptable.
• C) In many cases, conversion is advisable for aiding in interpretation of research study results.
• D) Analyses should be performed using the highest level of measurement possible for a particular variable.
• E) A simple solution would be to provide both types of results.

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Definitions:

Grudge-holding

The persistent feeling of ill will or resentment resulting from a past insult or injury, which can impact consumer relations and brand reputation.

Motivated Reasoning

The concept that people's desires and preferences influence their decision-making process and judgments.

Sincere Brand

A brand that is perceived as genuine and honest in its dealings and communications with customers.

Levels of Disappointment

Refers to varying degrees of dissatisfaction experienced by consumers when expectations are not met by products, services, or experiences.