The Reporting Technique for Rating Scale Questions That Presents the Percentage

question 21

Multiple Choice

The reporting technique for rating scale questions that presents the percentage of respondents who checked one of the top two positions on a rating scales is known as the

• A) ad hoc category combination.
• B) response mashup technique.
• C) expedient analysis technique.
• D) two-box technique.
• E) response alignment technique.

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Definitions:

Sales Presentation

A pitch or demonstration given to potential buyers with the aim of promoting and selling a product or service.

Radio Commercials

Advertising messages broadcasted on radio stations to reach a wide audience with the intent of promoting products or services.

Idea Development

The process of refining and enhancing an idea or concept to increase its potential for success or applicability.

Dramatization

The theatrical presentation of products.