What Is the Best Way to Code Data from a Survey

question 10

Multiple Choice

What is the best way to code data from a survey that contains many open-ended, exploratory questions in order to reduce bias?

• A) Use the most experienced researcher to do the coding.
• B) Use two researchers to do the coding and have them compare their results.
• C) Use any researcher but have him or her double-check the coding.
• D) Use computer software to do the coding.
• E) Use an outside researcher who is unfamiliar with the project to do the coding.

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Definitions:

Normative

Relating to norms or standards; often refers to the establishment of what is considered right, wrong, acceptable, or obligatory in society.

Instrumental

Pertaining to an approach or action designed as a means to achieve an end or goal, often with emphasis on efficiency and practicality.

Rational

Characterized by clear, logical thinking or decision-making, often based on facts and reasoning rather than emotion or impulse.

Agents

Individuals or entities that act to produce a particular effect or bring about change, often in the context of social, political, or economic processes.