The Owner of Patty's Pizza Parlor Wants to Measure Consumer

question 28

Multiple Choice

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?

• A) Sampling error
• B) Nonresponse error
• C) Noncoverage error
• D) Response error
• E) Office error

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Definitions:

Direct Non-Controlling Interest

A proportional interest in a subsidiary not held by the parent company, representing a share in the equity and profits of the subsidiary.

Retained Earnings

The portion of net income not distributed as dividends but retained by the company to be reinvested in its core business or to pay debt.

Limited

Describes a form of company structure that legally protects its shareholders' liability to the amount of capital they invested.