Which of the Following Is TRUE

question 57

Multiple Choice

Which of the following is TRUE?

• A) The controls for a quota sample are usually chosen on the basis that (1) they are believed to be correlated with the characteristic to be studied, and (2) reasonably up-to-date information on their distribution within the population is available.
• B) To validate a quota sample, various characteristics of the sample are compared to known population values. If the differences in these characteristics are small in the comparison, this constitutes proof that the sample corresponds to the population.
• C) Quota sampling is the most common kind of probability sampling used in marketing research.
• D) Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate.
• E) Quota sampling is acceptable for causal research.

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Definitions:

Structured Rules

Clearly defined directives or procedures that govern actions and decision-making within an organization or system.

Group Decision-making

The process whereby a group of individuals comes together to make a decision, often incorporating a variety of perspectives and reaching a consensus.

Prioritizing Ideas

The process of arranging ideas in order of importance or urgency to facilitate decision-making and focus.

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A form of employment taken by individuals transitioning from their primary career into retirement.