Judgement Samples Are Appropriate

question 40

Multiple Choice

Judgement samples are appropriate

• A) in the early stages of research when ideas or insights are being sought.
• B) when the researcher realizes the limitations of judgment samples.
• C) when it is the only way to develop a sample of people who meet specific criteria that don't occur frequently and/or cannot easily be observed.
• D) All of the above.
• E) Judgement samples are never appropriate.

Identify the function and significance of syndicated panel data in market research.

Recognize the practical application of external secondary data in business and marketing strategies.

Understand the general approach of using secondary data before primary data in research projects.

Recognize the variety and scope of governmental and non-governmental sources of secondary data.

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Definitions:

Recreation

Activities or experiences chosen freely for enjoyment, relaxation, or other personal satisfaction, often distinct from work or daily obligations.

Magic Bullet Theory

A media theory suggesting that mass media messages have a direct and powerful effect on the audience, like a bullet, without any interference in how the message is interpreted.

Media

The main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively.

Instrument Of The State

A term used to describe organizations or individuals that carry out the directives and policies of the government, often in an authoritative or regulatory capacity.