Which of the Following Is FALSE

question 69

Multiple Choice

Which of the following is FALSE?

• A) When using the funnel approach to questionnaire design, the researcher will start with broad questions and progressively narrow the scope of further questions.
• B) Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables.
• C) Target information should be secured first and classification information last.
• D) In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid these types of questions altogether, if at all possible.
• E) One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.

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Definitions:

Variable

An element, feature, or factor that is liable to vary or change.

Segmented Income Statement

A financial statement that breaks down revenue, expenses, and profits by specific segments, departments, or products within a company.

Contribution Format

A method of income statement presentation where all variable costs are subtracted from sales to find the contribution margin, followed by the deduction of fixed costs to determine net operating income.

Traceable Fixed Expenses

Fixed costs directly associated with a specific department or product, which would disappear if the department or product were eliminated.