The "Funnel Approach" Refers to

question 18

Multiple Choice

The "funnel approach" refers to

• A) asking simple questions first.
• B) a method of data analysis.
• C) successively narrowing the focus of related questions.
• D) using a funnel as a visual aid when asking sensitive questions in a personal interview.
• E) successively broadening the scope of related questions.

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Definitions:

Purchase Situation Involvement

The degree of personal relevance and interest that a consumer perceives in a buying situation, influencing their decision-making process.

Product Involvement

The degree of interest and importance that consumers attach to a product, affecting their purchasing decisions.

Shoes

Footwear designed to protect and comfort the human foot while doing various activities, also serving as an item of decoration.

Elaboration

The process of adding more detail or information to something, often used in the context of cognitive processing of messages.