You Have Been Assigned the Task of Evaluating Consumer Acceptance

question 4

Multiple Choice

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?

• A) Nominal
• B) Ordinal
• C) Interval
• D) Ratio
• E) Need more information

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Definitions:

Agentic

Refers to an individual's capacity to act independently and make their own free choices.

Communal

Relating to a community or the collective, emphasizing shared ownership, responsibilities, or relationships.

Education Level

The highest degree or level of school completed by an individual, often used as an indicator of knowledge, skills, and competencies.

Warm but Incompetent

A social perception wherein an individual is regarded as likable but not skilled or capable.