A Researcher Wishes to Compare the Differences in Consumer Feelings

question 29

Multiple Choice

A researcher wishes to compare the differences in consumer feelings about the perceived reliability of a set of products, so as to know the relative strength of feelings about each product's reliability. The lowest measurement scale the researcher could use to measure this is

• A) ratio.
• B) ordinal.
• C) interval.
• D) nominal.
• E) conscious.

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