The First Step in Developing a Measure of Marketing Constructs

question 54

Multiple Choice

The first step in developing a measure of marketing constructs is to

• A) generate sample items.
• B) purify the measure.
• C) assess validity.
• D) specify the domain of the construct.
• E) collect data.

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Definitions:

Unspoken Message

Communication conveyed through non-verbal cues such as body language, tone of voice, or facial expressions, rather than spoken words.

Dress

The attire or clothing chosen by individuals, often reflecting personal style, cultural norms, or specific requirements of occasions or professions.

Acceptance Signals

Signs that your buyer is favorably inclined toward you and your presentation.

Favorably Inclined

Having a positive attitude or disposition towards something or someone.