Refer to Scenario 12

question 80

Multiple Choice

Refer to Scenario 12.1. Which of the following statements is FALSE?

• A) The scale used is likely to be at least as reliable as a ten-item scale since a ten-item scale is more likely to inadvertently tap into constructs other than warmth.
• B) If Joe and Perry had viewed the commercial and listened to instruction together at the same time, and then had completed the scales, at least one source of variation might have been greatly reduced.
• C) It is possible that Perry's lower score might have resulted from accidentally checking the wrong response.
• D) Some relatively stable characteristic of an individual, such as Perry's unwillingness to share the actual intensity of his feelings, might have contributed to the difference in the two scores.
• E) Joe did not necessarily have "warmer" feelings toward the ad than Perry.

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Definitions:

Off-The-Record Contacts

Communications or discussions that take place outside of official channels, meant to be confidential and not publicly disclosed.

Problem Statement

A clear, concise description of an issue to be addressed or solved, often outlining the scope and significance of the problem.

Constructed

Something that has been built or formed by combining or assembling different parts or elements.

Complex Problems

Issues or challenges that are multidimensional and difficult to solve because they involve intricate interdependencies and variables.