The First Step in Developing a Measure of Marketing Constructs

question 54

Multiple Choice

The first step in developing a measure of marketing constructs is to

• A) generate sample items.
• B) purify the measure.
• C) assess validity.
• D) specify the domain of the construct.
• E) collect data.

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Definitions:

Attracted

Feeling drawn to or having a strong interest in something or someone, often on a physical, emotional, or intellectual level.

Women

Adult human females.

Halo Effect

A cognitive bias where an individual's overall impression of a person, brand, or product influences their feelings and thoughts about that entity's character or properties.

Positive Attribute

A desirable or beneficial characteristic or quality that a person or thing possesses.