The Use of Disguised Communication to Gather Primary Research Data

question 28

Multiple Choice

The use of disguised communication to gather primary research data can

• A) involve active deception.
• B) help eliminate response bias.
• C) hide the purpose or sponsor of the study.
• D) create a more natural environment in which to collect data from individuals.
• E) All of the above.

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Definitions:

Economic Activity

Economic activity refers to the actions that involve the production, distribution, and consumption of goods and services within an economy.

Marginal Analysis

An examination of the benefits and costs of increasing or decreasing a unit of production or consumption.

Hungry

The physical sensation of needing or wanting to eat; a condition resulting from not consuming enough food.

Slice of Pizza

A single triangular piece cut from a round pizza, typically topped with cheese, tomato sauce, and various toppings.