The Main Advantage of the Use of Structured-Disguised Questionnaires in Marketing

question 19

Multiple Choice

The main advantage of the use of structured-disguised questionnaires in marketing research is

• A) measures of knowledge always reflect attitudes.
• B) ease of administration.
• C) they are easy to construct relative to structured-undisguised questionnaires.
• D) they are highly reliable.
• E) the data obtained is easy to analyze.

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Definitions:

Standard Deviation

A metric for gauging the extent of fluctuation or scatter in a sequence of values.

Type II Error

A statistical error that occurs when a researcher fails to reject a false null hypothesis, missing an actual effect.

Type I Error

The error that occurs when a true null hypothesis is incorrectly rejected.

Control Limits

The boundaries in a control chart that represent the acceptable range of variation in a process.