The Major Problem with Using the Mall Intercept Method to Conduct

question 57

Multiple Choice

The major problem with using the mall intercept method to conduct personal interviews concerns

• A) the ability to direct the inquiry to a randomly determined respondent.
• B) securing the cooperation of mall merchants.
• C) securing the cooperation of the respondent.
• D) the noisy, distracting environment in which the interview is conducted.
• E) the high cost of the method.