The Main Advantage of the Use of Structured-Disguised Questionnaires in Marketing

question 19

Multiple Choice

The main advantage of the use of structured-disguised questionnaires in marketing research is

• A) measures of knowledge always reflect attitudes.
• B) ease of administration.
• C) they are easy to construct relative to structured-undisguised questionnaires.
• D) they are highly reliable.
• E) the data obtained is easy to analyze.

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Definitions:

Public Policies

Guidelines and principles adopted by governmental bodies to address societal issues.

Family Forms

The various structures and configurations that a family can take, including nuclear families, single-parent families, blended families, and extended families.

Interracial Couples

Partnerships or marriages consisting of individuals from different racial backgrounds.

Racial Intermarriage

Marriages between individuals of different racial backgrounds, often seen as a measure of social integration and decreasing racial prejudices.