The Major Problem with Using the Mall Intercept Method to Conduct

question 57

Multiple Choice

The major problem with using the mall intercept method to conduct personal interviews concerns

• A) the ability to direct the inquiry to a randomly determined respondent.
• B) securing the cooperation of mall merchants.
• C) securing the cooperation of the respondent.
• D) the noisy, distracting environment in which the interview is conducted.
• E) the high cost of the method.

---

Definitions:

Steam Engines

Engines that generate mechanical power by utilizing steam to perform work, historically vital to the industrial revolution and the development of transport and manufacturing.

Long Tail

A business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.

Feature Creep

The tendency for products to become overly complex due to the continuous adding of features, often compromising usability and functionality.

Inert Set

A group of brands that a consumer is aware of but is indifferent towards when making a purchase decision.