Which of the Following Is FALSE

question 13

Multiple Choice

Which of the following is FALSE?

• A) Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally.
• B) In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to a specific individual, not just a position (e.g., Vice President of Marketing).
• C) The quality of the mailing list determines the sampling control in a mail study.
• D) Mail questionnaires typically provide more sample control than telephone or personal interviews.
• E) All of the above are true.

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Definitions:

Credit Policies

Guidelines that a company follows to determine the creditworthiness of customers, terms of credit, collection procedures, and how much credit to extend.

Accounts Receivable

Money owed to a company by its customers for goods or services that have been delivered or used, but not yet paid for.

Cash-flow Management

The process of monitoring, analyzing, and optimizing the net amount of cash receipts minus cash expenses.

Net Profit Margin

A financial metric that measures how much of every dollar earned in revenue is translated into profit after all expenses are deducted.