The Question: "What Was Your Reaction to the Budweiser Advertisement

question 48

Multiple Choice

The question: "What was your reaction to the Budweiser advertisement you saw on television during the Super Bowl?" is an example of which type of question where the respondents are free to answer in their own words rather than being limited to choosing from among a set of alternatives?

• A) Open-ended questions.
• B) Closed-ended questions.
• C) Scaled-response questions.
• D) Ad reaction measurement.
• E) None of the above.

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Definitions:

Laboratory coat

A protective garment worn to prevent contamination of clothing and skin from hazardous substances in a lab setting.

Eye goggles

Protective eyewear that encloses the area surrounding the eye in order to prevent particulates, water, or chemicals from striking the eyes.

Antiseptic

A cleaning product used on human tissue as an anti-infection agent.

Drawing blood

The process of extracting blood from a vein, usually for diagnostic testing.