Studies That Rely on Phone Books

question 17

Multiple Choice

Studies that rely on phone books

• A) Under represent households that move from one geographic area to another.
• B) Often end up with an inadequate sampling frame.
• C) Might encounter a non-coverage area.
• D) Do not include wireless numbers.
• E) All of the above are true.

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Definitions:

Profitability

The ability of a company to generate earnings more than its expenses and costs, determining its financial success and viability.

Latent Need

A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.

Critical Needs

Fundamental requirements identified by customers that must be addressed by a product or service for it to be considered viable and satisfactory.