Which of the Following Is an Example of the Observation

question 60

Multiple Choice

Which of the following is an example of the observation method of collecting primary data?

• A) Administering a questionnaire to shoppers in a supermarket.
• B) Recording the amount of time a shopper stops in front of a point-of-purchase display.
• C) Asking shoppers which brand they noticed first in a shelf display.
• D) Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children.
• E) Using a tape recorder to gather shopper impressions of a new store layout design.

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